Whether you work with a full-pricing realty agent or sell through a digital agency like USRealty.com, you’ll have to proof your listing to make sure it’s accurate. Here are five tiny mistakes that can make it difficult for potential buyers and buyers’ agents to find your house online.
- Terrible Typos – Buyers will use keywords such as certain parks, landmarks, and names of neighborhoods. Misspell “Park Slope” as “Prk Solpe” and this prestigious location will be completely invisible. Solution: Have someone with a keen eye proof your listing, both printed out and online.
- Awful Acronyms — “Close to TJ’s.” What is TJ’s? A restaurant? A landmark? Or Trader Joe’s, the popular grocery store? Solution: Spell out all but the most commonly used acronyms, such as “Hwy” and “Rte.”
- Poofy Pricing – You’ve done your research – maybe even ordering up a professional appraisal – and you’ve got a solid asking price. Why not top it off by asking just a few thousand dollars more? Here’s why not: you’ll probably puff up the asking price just enough to edge into a new category – for instance, adding $5,000 to a house appraised at $247,000 nudging it above the $250,000 ceiling likely used for buyers looking in that range. Solution: Get an appraisal and stick to it. It’s better to have a rock-solid asking price than to start artificially high and then watch the price and interest in the house wither.
- Dubious Descriptions — Are the counters in your kitchen solid granite or granite tile? If they’re granite tile, don’t try to gloss over the distinction in the listing. Are the kitchen cabinets new, or old cabinets newly painted white, and you’re tempted to write around it with this: ‘All-white, solid wood kitchen?” Buyers will feel deceived when they see past the hype, and they’ll wonder what else you’ve fudged. Solution: when using trendy keywords, be specific and truthful.
- Goofy Geography – Location is both a key decision factor and easily verified. An imaginary map that puts your house near every popular amenity will be easily debunked. Solution: Create a map that shows how your house is situated compared to the best of nearby amenities. Use specific distances – “one mile” – not fudge-factor words like “near,” “convenient,” and “close by.”
Use your listing to build trust from the very start with potential buyers. When your description is accurate, you set up a productive conversation about how the house can fit the buyer’s needs.