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Funding Announcement Raises Capital to Expand Customer Offerings

Additional Funding to Expand Listing Technology; Fuel Growth

New York, NY – October 20, 2016 –, an innovative online real estate company, announced today the closing of a round of financing with New York-based venture firm Third Prime Capital, which focuses on early stage companies. Proceeds from the round will support the company’s continued development of its real estate listing technology, sales and marketing efforts and partnerships with institutional owners of residential properties.

“The rapid growth of our business has created a need to scale our customer offerings,” said Colby Sambrotto, President and CEO of “This funding will allow us to develop the services and products we need to meet the growing demands of our expanding customer base, while maintaining excellent customer services and support.”, which is revolutionizing the home selling process by offering free access to the Multiple Listing Service (MLS), sold nearly $1 billion of homes in 2015. The company will refine and expand its service offerings to insure that it remains the most effective and affordable way to sell homes. In addition, the company will continue to develop relationships and services with institutional property owners.

“We believe that a growing number of homeowners want to reduce their transaction costs via an a la carte approach to listing their homes for sale, provided that time to close and likelihood of a successful sale are not negatively impacted. With its extensive MLS access and seamless online listing process, is providing home sellers that option,” said Keith Hamlin, a Managing Partner at Third Prime Capital.

With its unique hybrid model, is re-defining the home-selling process by giving consumers the opportunity to save up to 60% on commissions, retaining equity in their homes and putting money back in their pockets. For more information, visit

About Third Prime Capital

Third Prime Capital is an early-stage venture capital firm based in New York that invests in companies building scalable platforms with a competitive advantage. The firm’s current fund invests across sectors opportunistically and Third Prime’s partners actively work with management teams to accelerate growth.


Launched in 2014, has opened new paths for real estate owners to sell homes more cost-effectively and efficiently. With real estate brokerage licenses in 33 states covering 80% of home sellers across the country,’s national online tools enable homeowners, portfolio managers and institutional investors a simple, streamlined

method to list properties and choose the commissions they pay to buyers’ agents.’s President and CEO Colby Sambrotto co-founded in 1998, helping to create the category of online, do-it-yourself selling for homeowners.

Media Contact:

Joanne Cleaver 231.299.1275

Download the release: usrealty_third-prime_press-release-final

Launch Release

April 20, 2016 – New York Launches New Online Service Revolutionizing the Home-Selling Process

Home-sellers significantly reduce commissions while ensuring high success rates

New York, NY – April 20, 2016 –, the online service that is changing the way home owners sell their homes, today launched free access to the Multiple Listing Service (MLS) nationwide. Through a simple three-step process, home-sellers can create a customized listing for their home with photos, and even dictate the amount of commission they are willing to pay. Listings appear on immediately, in one day on the MLS, a private database that real estate agents use to market their clients’ homes to other agents, and on popular sites like, Trulia and Zillow within a few days of listing. These sites are where house-hunters look first and continuously for the latest listings of houses for sale.

“The popularity of the Do it Yourself (DIY) industry has been a driving force behind’s success as people increasingly take a more hands-on approach to everything from their finances to selling their homes,” said Colby Sambrotto, CEO and founder of “Home-sellers are getting professional level marketing and guidance, and can reduce commissions paid out by at least 50 percent. On average, our sellers can save in excess of $5,000.”

Since its inception in 2013 has operated almost exclusively as a business to business model. This new service marks the company’s shift toward providing individual home-sellers with the tools historically only available to institutions. Managers of real estate investments, lenders, and others who oversee portfolios of single-family homes use the site to list homes in local MLS systems, helping to fuel the success of local agents by ensuring a steady flow of homes into the market.

“ differs from traditional for sale by owner sites because it is the first to provide free access to the MLS, which is a paid service on other sites,” added Sambrotto. “By blending the savings of a DIY process with the success rates of a more traditional real estate approach, we have truly carved out a new space – aligning the interests of home- sellers while leveraging the strength of buy-side residential agents.”

About is an innovative online service that makes the home-selling process more affordable and effective. lists houses on all the most powerful real estate websites, including the local MLS for free, allowing consumers more control in the home- selling process by choosing their commissions and retaining home equity. has catered to the commercial real estate industry with interstate transaction support since its inception. For more information, visit

Download this press release in .pdf format. 4.20.16 Launch

Media Contacts:

Joanne Cleaver 231.299.1275