Top Selling House Features in Eight Top Markets

Here’s what clicks with buyers in eight top markets around the country, according to new Zillow research.

Keywords are essential for crafting a listing that draws in the most likely buyers. One way to detect what’s hot now is to scan the listings of houses in your neighborhood with pending contracts. Look for how successful sellers describe attributes of key rooms: the kitchen, bathrooms, living room, master bedroom, outdoor space, and flexible spaces. You’ll quickly pick up on the words that precisely describe what local buyers are looking for, so you can use those same terms to describe your house (or to improve your house so those terms actually do describe it!)

Here are most magnetic listing terms for eight top markets.

Phoenix: Barn door

barndoor